Search Engine Optimization, UX/UI Design, Web DevelopmentMontenegro
Codepixels top-notch quality and technical knowledge were impressive.
5.0
Work
150% More Bookings, Triple The Monthly Revenue
Brand, a four-language website and technical SEO for a Montenegrin physiotherapy clinic, built to be found everywhere patients search, and to convert when they land.
Project snapshot
- Location
- Montenegro
- Industry
- Services provided
- Development period
- Mar 2024 – May 2025
Project
IMC Fizio is a physiotherapy clinic in Montenegro, treating local patients alongside Russian- and Turkish-speaking residents and visitors.
We built their digital presence end to end between March 2024 and May 2025: brand and visual identity, a four-language website, an integrated booking system and the technical SEO that made the clinic discoverable in local search. The goal was simple, make the clinic easy to find, easy to trust and easy to book.
The challenge
IMC Fizio opened as a new clinic with no website and no visibility in search. Every booking ran through a phone call or a walk-in, which capped how many patients the clinic could take. In a competitive local market, they needed to be found first, win trust quickly, and take bookings without the front desk handling every one.
Brand & design system
“We guarantee fast and effective recovery.”
We built IMC Fizio's identity from the ground up, defining a clean, trustworthy visual language and designing a website that reflects professionalism and care. This was combined with high-quality, service-specific photography, carefully selected to match each offering and communicate value instantly. The result is a brand that not only looks credible, but actively supports conversion.
Multilingual experience
One website. Four languages. Unlimited reach.
The site speaks every language the clinic's patients do, so a Russian- or Turkish-speaking patient reads the same clear booking journey as a local one. One website covers the whole patient base instead of leaving most of it to a competitor with a page in the right language.
- ME
- EN
- RU
- TR
Services overview
Clarity that converts.
Each treatment has its own clear page, so a patient lands on exactly what they searched for and books without hunting through a generic services list.
Online booking
Patients book themselves, without a phone call.
The booking window opens on the page the patient already landed on. They pick a treatment, see how long it runs and which times are genuinely free, then leave their contact details in the same place.
Nobody has to ring the clinic during opening hours to get a slot, and the front desk is no longer the limit on how many patients the clinic can take.
- Treatment picker
- Duration per treatment
- Live availability
- Contact details on booking
One calendar for the whole clinic
Every booking lands in the same place.
Each confirmed appointment writes into the calendar the clinic already works from, with the treatment, the time and the patient's details attached. The therapist reads the day, the week or the running list and opens or closes hours against real demand.
Every appointment made on the site is on that one calendar, so there is no second book to reconcile and nobody has to phone a patient back to ask what they booked.
The website didn't just bring in customers. It multiplied them.
Discovery & visibility
From invisible to #1 on Google.
Technical SEO and GEO optimisation put IMC Fizio at the top of search results, including AI assistants, for the treatments patients actually search for. The clinic now pulls in high-intent patients every day instead of competing for attention it never had.
Measured growth in weeks
- More bookings since launch
- +150%
- New patients who found the clinic through the website
- 70%
- Increase in online engagement
- 4x
- On local search engines
- #1
Links
- Websiteimcfizio.me
- Instagramimc_fizio
The client says...
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