Objective
Headlines and displayWe ship products, not promises.
- 300 LightCodepixel
- 400 RegularCodepixel
- 500 MediumCodepixel
- 700 BoldCodepixel
- 800 ExtraBoldCodepixel
Our brand
Our brand, in the open
The logo, colours, type and voice we use to show up the same way everywhere. Browse the system below, or take the full brand book with you.
AI-augmented. Human-led. Outcome-driven.
Senior
Experienced people stay on the real work and own the outcome. Nobody learns on your budget.
AI-augmented
AI speeds up research, code and testing. People stay responsible for everything that ships.
Outcome-driven
We lead with results and name trade-offs early. Calm confidence instead of effort theatre.
Logo
A mark built from iteration
The C mark grew from a square into a circle, a shape for iteration and openness. The pixel dot stays as a nod to where we started.
On light
On dark
- On Charleston
- On amaranth red
- On dogwood rose
- On chocolate
Wordmark · 100 px min
Mark · 32 px min
What to avoid
- Don't stretch or condense
- Don't rotate the mark
- Don't recolour or flatten
- Don't add effects
Get the logo
Vector files for partners, press and project credits. Keep the clear space, never recolour the mark; the full rules are above. Questions: info@codepixel.me.
Colour
Three colours, one gradient
Amaranth red, dogwood rose and chocolate share the same lightness and saturation, so they blend cleanly. Neutrals do the quiet work.
Primary
The three share the same lightness and saturation, so they blend cleanly in the gradient.
Signature gradientAmaranth red into dogwood rose into chocolate, at 97 degrees. Linear only, never radial.
Neutrals
Charleston carries text and dark surfaces. Lotion is the quiet light background.
Red tints
Pink tints
Orange tints
Secondary
Patterns and accents only, up to 30 percent of a composition. Never on logos or headlines.
Typography
Two typefaces, clear roles
Objective carries headlines. Avenir Next handles body and interface text. Sentence case throughout, never all-caps body, never stretched or condensed.
Avenir Next
Body and interfaceSenior squads, AI-augmented workflows, trade-offs named up front.
- 400 RegularCodepixel
- 500 MediumCodepixel
- 600 DemiCodepixel
- 700 BoldCodepixel
Voice
How we sound
Confident, direct and specific. We write to be understood.
- Confident, not arrogant
- Direct, not cold
- Technical, not condescending
- Specific, not inflated
- Calm, not slow
- Senior, not academic
- Instead of
Codepixel is the absolute best full-cycle software company in Montenegro.We sayWe deliver full-cycle software for product teams across Europe, the UK and North America.
- Instead of
We leverage cutting-edge AI to revolutionize delivery.We sayAI handles the repetitive work. Senior engineers review everything that ships.
- Instead of
World-class talent on demand.We saySenior engineers who have shipped products like yours.
- Instead of
A seamless end-to-end experience.We sayOne team from discovery to launch, with named owners at every step.
Patterns
Shapes from the mark
Arcs, dots and circles taken from the C mark tile into backgrounds and accents. They support content. They never compete with it.
Where the pattern works
The pattern is a dedicated surface. It belongs where it can carry weight on its own.
- Backgrounds for hero compositions and cover slides.
- Accent strips and dividers along the edge of a layout.
- Marketing collateral: envelopes, card backs, brochure dividers.
- Secondary palette inside patterns, up to 30 percent.
Where it never goes
The pattern competes with content. Keep it off any surface that has to stay legible.
- Behind body text or long-form reading surfaces.
- Inside product UI, where it reads as noise.
- Over photography that needs to stay clear.
- Stretched, squashed or recoloured off the palette.
Next step
Take the full brand book
The brand book covers everything on this page in more depth, with usage examples and file-ready assets.