Work
A Custom E-Commerce Store Built To Boost International Sales
A custom online store for Alexshop, a Montenegrin watch retailer going global: a purpose-built admin with 30+ product fields, product bundles, fast social sign-in, an AI assistant and content in 18 languages, from discovery to launch and support.
Project snapshot
- Location
- Montenegro
- Industry
Project
Alexshop is an authorised online retailer for many top brands, with deep expertise in watches. Based in Montenegro, its goal is simple: the best watch prices for every customer, and a store that can reach buyers anywhere in the world.
We ran the whole build: discovery, design, development, testing, AI integrations and ongoing support. The result is a custom e-commerce platform with a purpose-built admin, frictionless checkout, an AI assistant and content in 18 languages, built to sell internationally.
The challenge
Alexshop wanted to grow from a Montenegrin watch seller into an international store that competes on price and reach. That is a demanding build. Thousands of products across many brands need rich, consistent data. A global buyer abandons a slow or unfamiliar checkout, so signing in and paying have to be instant. Shoppers arrive from Meta ads and organic search in many countries and languages, so the store has to be found, understood and measured wherever they are. An off-the-shelf platform could not give Alexshop the control its catalogue, its bundles and its payment methods required, so we built it custom.
Brand and design system
Premium enough for the product, fast enough to convert.
Watches are a considered, premium purchase, so the store had to feel like one while still moving a shopper to checkout without friction. The design gives products room to breathe, with strong imagery and a clear hierarchy, and keeps the path to purchase short. A rich catalogue and a clean, conversion-focused interface are made to work together rather than against each other.
Custom admin panel
A catalogue built to be enriched, not just listed.
We built a custom admin panel to run the store and the catalogue, with more than 30 custom fields per product. Alexshop can describe a watch in the depth a serious buyer expects, movement, case, materials, warranty and more, and keep thousands of products consistent. Rich product data also feeds strong search rankings and a confident purchase.
Try it: tick the add-ons on and off
Bundled products
Sell the watch and the gift as one purchase.
Some products are better sold together: a watch with a pen, or a piece of jewellery. The platform lets Alexshop bundle products into a single purchase, so a natural pairing becomes one easy add-to-cart instead of two separate decisions. It lifts order value without pushing the customer.
Tick an add-on off above and the package value recalculates, exactly as it does in the store.
18 languages, one store
Speak every customer's language, without running 18 sites.
To sell globally, Alexshop has to speak the customer's language. We integrated automatic translation across more than 18 languages, so the store presents itself natively to shoppers around the world while Alexshop maintains a single store, not 18 separate ones. Reach stopped being limited by language.
Fewer barriers between a shopper and the watch they want.
Fast social sign-in
No new password, no barrier to the first purchase.
Signing in is where stores lose buyers before they even reach the catalogue, so we removed the friction. Customers sign in instantly with Google, Facebook or Apple, with no new account to create and no password to remember. A returning shopper is one tap from where they left off, which matters most for the international buyers Alexshop is chasing.
AI customer assistant
A trained assistant that answers, day or night.
We integrated an AI chatbot, built on OpenAI and trained on Alexshop's catalogue and policies, to answer customer questions in the moment. Shoppers get accurate answers about products, availability and orders without waiting for business hours, and the team is freed from repetitive queries.
Alexshop Support
Hello! Can you recommend some women's watches as a gift?
For a gift for women, I can recommend a few beautiful classic watches from the Casio range:
1. Casio LTP-B190D-2BVER, an elegant women's watch with mineral glass and water resistance up to 3 ATM. It comes in original packaging with a warranty. Price: €84.15.
2. Casio LTP-B190D-7BVER, also a classic model with similar features, available at a price of €84.15.
Type your message...
Secure card payments via Monri WebPay
Card payments that clear reliably, with every callback handled.
Running through the Monri WebPay API, we validate every transaction, verify the signed response and process Monri's server-to-server callbacks, so an order is marked paid only when the payment has truly settled, not when the browser happened to come back. Successful, failed, cancelled and pending payments each resolve to the right order state.
Price and stock notifications
Bring the buyer back at exactly the right moment.
Through a SendGrid integration, the store sends automatic emails that return buyers at the right time. A customer can be alerted when a product's price drops, or sign up for an out-of-stock item and be emailed the moment it is back. Interest that used to be lost becomes a sale.
Meta Pixel and Google Ads
Every ad euro, measured correctly.
A lot of Alexshop's traffic comes from Meta ads, so measurement had to be exact. We implemented Meta Pixel and Google Tag tracking with all the right events, so Alexshop can see what its advertising actually produces and optimise on real data instead of guesswork.
Built to reach the world, and to prove exactly what worked.
Results, a launch that sold from day one
- Products migrated to the new store
- 7,000+
- Products sold in the first 48 hours
- 100
- Sales versus the month before launch
- +27%
- Languages live on the platform
- 18
Links
- Websitealexshop.me
- Instagramalexshop.official
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