Articles, guides, and field notes on AI-augmented software delivery, product strategy, and shipping reliable software.
What locks a client in is rarely the contract. It's that four people understand how the system works and none of them work for you. What that switching cost is made of, why it stopped being inevitable and how to measure your own exposure.
Our rate is usually higher per hour than a pyramid agency's and lower per outcome. What the hourly number is made of, where the pyramid genuinely wins and what to ask when you're comparing quotes.
If a piece here maps to something you're building, a short call is the fastest way to pressure-test it with a senior team.
Our playbook for integrating AI into product design and development workflows.
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