In the digital world plenty of rules can be broken, but keeping your customers happy is the one thing that has to be handled carefully. We keep seeing brands pile up online because they do not deliver what they promise, or because a campaign lands badly. There is a long list of them.
One that still gets cited: Adidas emailed Boston Marathon finishers with the subject line "Congrats, you survived the Boston Marathon", four years after a bombing at that race killed three people.
User experience usually refers to how someone feels using a product, application, system or service. It is a broad term. It covers how easily a user can navigate the product, how simple it is to use, how relevant the content is and the quality of the service around it.
It also goes deeper than clean delivery of a product. Users want to identify with a brand, share it, and be part of its campaigns when the cause resonates with them. From user experience you get to the other term: client satisfaction.
With any measurement there is a fair question. Who sets the scale? In our industry that is Clutch, a data-driven guide for B2B buying and hiring decisions.
Jokes aside, we are proud to have been named a top software development company in Montenegro for this year.
Delivering professional work, communicating clearly, giving feedback and holding to the timelines and deadlines we agree is what has given us a client list that finds our work valuable. The goal is to hold that standard and keep current and future clients happy.
You can read what our clients actually said on our reviews page, or tell us about your project.
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